NOYB: privacy in online social networks

  • Authors:
  • Saikat Guha;Kevin Tang;Paul Francis

  • Affiliations:
  • Cornell University, Ithaca, NY, USA;Cornell University, Ithaca, NY, USA;Cornell University, Ithaca, NY, USA

  • Venue:
  • Proceedings of the first workshop on Online social networks
  • Year:
  • 2008

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Abstract

Increasingly, Internet users trade privacy for service. Facebook, Google, and others mine personal information to target advertising. This paper presents a preliminary and partial answer to the general question "Can users retain their privacy while still benefiting from these web services?". We propose NOYB, a novel approach that provides privacy while preserving some of the functionality provided by online services. We apply our approach to the Facebook online social networking website. Through a proof-of-concept implementation we demonstrate that NOYB is practical and incrementally deployable, requires no changes to or cooperation from an existing online service, and indeed can be non-trivial for the online service to detect.