Safety & security in retail: modeling value chain dynamics

  • Authors:
  • Agostino Bruzzone;Alberto Tremori

  • Affiliations:
  • DIPTEM, Savona, Italy;MAST Srl, Genova, Italy

  • Venue:
  • Proceedings of the 2008 Spring simulation multiconference
  • Year:
  • 2008

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Abstract

This paper focuses on modeling adverse events impact on retail networks; as crisis the model includes phenomena such as terrorism actions, contaminated or defective product lots; the model includes influence of media broadcasting news and customers fear. This research is based on the development of dynamic simulation to investigate hypotheses about the impact of various parameters and the response of different element of the retail supply chain.