Fortune at the bottom of the pyramid, the: eradicating poverty through profits

• Authors: C. Prahalad
• Venue: Fortune at the bottom of the pyramid, the: eradicating poverty through profits
• Year: 2006

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,ï戮 shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.Prefaceï戮 xiAbout the Authorï戮 xixPart I: The Fortune at the Bottom of the Pyramidï戮 1Chapter 1: The Market at the Bottom of the Pyramidï戮 3Chapter 2: Products and Services for the BOPï戮 23Chapter 3: BOP: A Global Opportunity?ï戮 47Chapter 4: The Ecosystem for Wealth Creationï戮 63Chapter 5: Reducing Corruption: Transaction Governance Capacityï戮 77Chapter 6: Development as Social Transformationï戮 99Part II: Business Success Stories from the Bottom of the Pyramidï戮 113Financing the Poorï戮 115Aravind Eye Care-The Most Precious Giftï戮 131Energy for Everyoneï戮 137Agricultural Advances for the Poor-The EID Parry Storyï戮 149Retail for the Poorï戮 159Information Technology to the Poorï戮 169The Jaipur Foot Storyï戮 187Health Alerts for Allï戮 191Transparent Government ï戮 201The Annapurna Salt Storyï戮 213Homes for the Poor-The CEMEX Storyï戮 221From Hand to Mouth-The HHL Soap Storyï戮 235Part III: On the Web at Whartonsp.comVideo Success Stories ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Casas Bahia ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 CEMEX ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Annapurna Salt ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Hindustan Lever ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Jaipur Foot ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Aravind Eye Care ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ICICI Bank ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ITC e-Choupal ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 EID Parry ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Voxiva ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 E+Co/Tecnosol ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Andhra PradeshFull Success Case Stories in pdf format ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 The Market at the Bottom of the Pyramid ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Known Problems and Known Solutions: What Is the Missing Link? ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Known Problems and Unique Solutions ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Known Problems and Systemwide Reform ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Scaling Innovations ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 Creating Enabling Conditions for the Development of the Private Sector ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 ï戮 The EID Parry StoryBiographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramidï戮 247About the Video Success Storiesï戮 255Indexï戮 257