Human centred university commercialisation
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
Countertop responsive mirror: supporting physical retail shopping for sellers, buyers and companions
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Follow me: simulation of customers' behavior in supremarkets
Winter Simulation Conference
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What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers.