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Advances in Games Technology: Software, Models, and Intelligence
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PRICAI'06 Proceedings of the 9th Pacific Rim international conference on Artificial intelligence
MCBANTA'11 Proceedings of the 12th WSEAS international conference on Mathematics and computers in biology, business and acoustics
International Journal of Information Management: The Journal for Information Professionals
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Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels and functions -- keeping the customer coming back for more. Now, The Customer Differential provides a game plan for implanting CRM at the core of ever organization. More than any other book before, it supplies the step-by-step guidelines -- complemented by illuminating case studies -- on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative Refocus the business and organize the entire company around CRM Support CRM using metrics and analytics, as well as systems and technology Transform customer interactions in every department and at every customer touchpoint.