SoMEST: a model for detecting competitive intelligence from social media
Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
MOETA: a novel text-mining model for collecting and analysing competitive intelligence
International Journal of Advanced Media and Communication
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ï戮 ï戮 “All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.”--Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort UniversityThe Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives askï戮聳“What?” “So What?” and “Now What?” Today's 24 most valuable techniques: how to choose them, how to use them For everyone who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive AnalysisBusiness success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there's a comprehensive, immensely practical guide to today's best tools and techniques for answering tough questions and making actionable recommendations.Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today's most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every techniqueï戮聳along with realistic assessments of strengths, weaknesses, feasibility, and business value.You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present 24 of today's most valuable analysis methods.They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines:economics,corporate finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel. The fundamentals of business and competitive analysisGoals, processes, pitfalls, deliverables, and benefits Competitive analysis techniquesNine Forces, Competitive Positioning, Business Model, SERVO, and Supply Chain Analyses Enterprise analysis techniquesBenchmarking, McKinsey 7S, Shadowing, Product Line, and Win/Loss Analyses Environmental analysis techniquesStrategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, and Country Risk Analyses Evolutionary analysis techniquesTechnology Forecasting,War Gaming, Event/Timeline, Indications and Warning Analyses, and more Financial, probabilistic, and statistical techniquesBasic Statistics, Competitor Cash Flow, Analysis of Competing Hypothesis (ACH), and Linchpin AnalysesTable of Contents:Preface1. Business and Competitive Analysis: Definition, Context, and Benefits2. Performing the Analysis Process3. Avoiding Analysis Pitfalls4. Communicating Analysis Results5. Applying the FAROUT method6. Industry Analysis (The Nine Forces)7. Competitive Positioning Analysis8. Business Model Analysis9. SERVO Analysis10. Supply Chain Management (SCM) Analysis11. Benchmarking Analysis12. McKinsey 7S Analysis13. Shadowing14. Product Line Analysis15. Win/Loss Analysis16. Strategic Relationship Analysis17. Corporate Reputation Analysis18. Critical Success Factors Analysis19. Country Risk Analysisï戮 20. Driving Forces Analysis21. Event and Timeline Analysis22. Technology Forecasting23. War Gaming24. Indications and Warning Analysis25. Historiographical Analysis26. Interpretation of Statistical Analysis27. Competitor Cash Flow Analysis28. Analysis of Competing Hypothesis29. Linchpin AnalysisIndex