SoMEST: a model for detecting competitive intelligence from social media

  • Authors:
  • Yue Dai;Tuomo Kakkonen;Erkki Sutinen

  • Affiliations:
  • University of Eastern Finland, Joensuu, Finland;University of Eastern Finland, Joensuu, Finland;University of Eastern Finland, Joensuu, Finland

  • Venue:
  • Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
  • Year:
  • 2011

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Abstract

With the development of social media, the business environment has become more complex and dynamic than ever before. Effective and prompt analysis of social media content provides a business with vital competitive power. In order to maximize the strategic function of social media, we integrate a competitive intelligence analysis method, event timeline analysis, with natural language processing technologies (sentiment analysis, entity and event extraction) and information visualization. This results in a novel social media analysis model, SoMEST. We demonstrate the use of the model with a practical example.