Does Mobile Television Challenge the Dimension of Viewing Television? An Explorative Research on Time, Place and Social Context of the Use of Mobile Television Content

Authors:
Marinka Vangenck;An Jacobs;Bram Lievens;Eva Vanhengel;Jo Pierson
Affiliations:
Researcher - IBBT-SMIT, Vrije Universiteit Brussel, Brussel, Belgium 1050;Researcher - IBBT-SMIT, Vrije Universiteit Brussel, Brussel, Belgium 1050;Researcher - IBBT-SMIT, Vrije Universiteit Brussel, Brussel, Belgium 1050;Researcher - IBBT-SMIT, Vrije Universiteit Brussel, Brussel, Belgium 1050;Researcher - IBBT-SMIT, Vrije Universiteit Brussel, Brussel, Belgium 1050
Venue:
EUROITV '08 Proceedings of the 6th European conference on Changing Television Environments
Year:
2008

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Abstract

Television is one of the last media technologies to become disconnected from a fixed place like home. Media like newspaper, radio, audio recordings and computing have already been introduced in a mobile setting since some time. However with the wide spread and strong domestication of mobile devices, and the dominant character of television in households, it seems that the transition to mobile television is inevitable. Viewing patterns and behavior are strongly determined by dimensions of time, place and social context and it is exactly on those dimensions that the mobility aspect has a great impact. The question we therefore address in this paper is to what extent that relationship between mobility and these dimensions will influence the uptake and usage of mobile television.