'I Want My HDTV'? Underlying Factors of Perceived Usefulness for High Definition Television

Authors:
Eva Baaren;Lidwien Wijngaert;Erik Huizer
Affiliations:
Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands 3584 CH;Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands 3584 CH;Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands 3584 CH
Venue:
EUROITV '08 Proceedings of the 6th European conference on Changing Television Environments
Year:
2008

Citing 2
Cited 1

Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender

International Journal of E-Business Research

Quantified Score

Hi-index	0.00

Visualization

Abstract

While traditional technology acceptance models concentrate on relationships between usefulness and acceptance, they leave unresolved the questions about why a certain technology is found useful, in which contexts, and by whom. This paper presents an empirical study of some of the factors behind perceived usefulness of HDTV in the Netherlands, where the adoption process has just begun. Results show that HDTV awareness, knowledge about HDTV, daily television viewing habits, household innovativeness and the presence of digital television contribute to perceived usefulness of HDTV characteristics. They also demonstrate that these characteristics accord with Dutch viewer demands for future television.