A Test of the Technology Acceptance Model: The Case of Cellular Telephone AdoptionLaku Chidambaram
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Predicting Consumer Intention to Use Mobile Commerce in Taiwan
ICMB '05 Proceedings of the International Conference on Mobile Business
Empirical investigation of the acceptance and intended use of mobile commerce: location, personal privacy and trust
Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact
International Journal of Electronic Commerce
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International Journal of Electronic Commerce
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EUROITV '08 Proceedings of the 6th European conference on Changing Television Environments
The Impact of Perceived Value on User Acceptance of Mobile Commerce
ISECS '08 Proceedings of the 2008 International Symposium on Electronic Commerce and Security
Investigating mobile wireless technology adoption: An extension of the technology acceptance model
Information Systems Frontiers
Telematics and Informatics
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Research on the development, intention to use, and the use of mobile coupons is scanty, particularly in developing countries such as Malaysia. Therefore, this paper examines consumers' intention to use mobile coupon m-coupon. The authors considered several factors and developed the conceptual framework underpinned on an extended Technology Adoption Model TAM. The data analysis was based on 781 valid responses from four locations in Malaysia. The results indicate that perceived usefulness, attitude, and social factor influence the behavior and intention of consumers to use mobile coupons. The results also indicate that gender and price consciousness emerged significant as moderating variables. The findings in this paper could be useful in extending existing knowledge on what matters most to those considering the use of mobile coupons, and eventually provide a deeper insight into what are needed for consumers to deploy this innovation. This knowledge would also help to design and develop improved mobile coupon applications. Finally, the authors discussed several research and management implications, and suggestions for future research.