Contextual design: defining customer-centered systems
Contextual design: defining customer-centered systems
Improving mobile internet usability
Proceedings of the 10th international conference on World Wide Web
Usability Engineering
International standards for HCI and usability
International Journal of Human-Computer Studies
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
Acting to know: improving creativity in the design of mobile services by using performances
C&C '02 Proceedings of the 4th conference on Creativity & cognition
Mobile Internet Usability: What Can 'Mobile Learning' Learn from the Past?
WMTE '02 Proceedings IEEE International Workshop on Wireless and Mobile Technologies in Education
Personal and Ubiquitous Computing
UCPCD: user-centered product concept design
Proceedings of the 2003 conference on Designing for user experiences
Mobile data innovation: Lucio and the cyclic innovation model
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
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This paper explored the possible ways to apply various principles of NPD, NSP and UCD, and combined them appropriately in context of mobile internet service development in order to provide a high customer value via useful and usable service design. We investigated the characteristics of mobile internet and usability problems, and identified the benefits and limitations of previous UCD principles applied to mobile internet service development. Then applicability of CPV in mobile service design has been investigated in phases of divergent and convergent thinking. During the scenario-based ideation, potential customer values can be used as ideation stimuli in the process of structured brainstorming. In divergent thinking, CPV can be applied as evaluation criteria in comparing new ideas with alternative services. For the efficient implementation, work templates for accelerated front-end UCD are developed in co-operation with mobile service staffs in Korean mobile operator. This paper could be helpful for mobile industry and practitioners to develop and evaluate new mobile internet service which reflects users' implicit needs and CPV concept in the efficient and effective way.