Toward Emotional E-Commerce: The Customer Agent

Authors:
Nicolae Jascanu;Veronica Jascanu;Severin Bumbaru
Affiliations:
Department of Computer Science, University "Dunarea de Jos" of Galati, Romania;Department of Computer Science, University "Dunarea de Jos" of Galati, Romania;Department of Computer Science, University "Dunarea de Jos" of Galati, Romania
Venue:
KES '08 Proceedings of the 12th international conference on Knowledge-Based Intelligent Information and Engineering Systems, Part I
Year:
2008

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Abstract

Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything. This paper proposes a novel model, based on dimensional models of emotion, able to capture and interpret the customer emotional knowledge.