Click Fraud

Authors:
Bernard J. Jansen
Affiliations:
The Pennsylvania State University
Venue:
Computer
Year:
2007

Citing 0
Cited 6

The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs

International Journal of Electronic Commerce
Generating labels from clicks

Proceedings of the Second ACM International Conference on Web Search and Data Mining
The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs

International Journal of Electronic Commerce
Adversarial Web Search

Foundations and Trends in Information Retrieval
Identifying Web Spam with the Wisdom of the Crowds

ACM Transactions on the Web (TWEB)
Search engine click spam detection based on bipartite graph propagation

Proceedings of the 7th ACM international conference on Web search and data mining

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Abstract

Unchecked, click fraud could undermine the sponsored search business model.