Building Technologically Based Online Trust: Can the Biometrics Industry Deliver the Online Trust Silver Bullet?

Authors:
Virginia Franke Kleist
Affiliations:
College of Business and Economics, West Virginia University, Morgantown, WV, USA
Venue:
Information Systems Management
Year:
2007

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Abstract

This article presents a model for managing online transactions by using biometrics to reduce the cost and risk of transactions. Biometric technologies may replicate the richness of human trust to a greater degree than other, more derivative security technologies. Here, we suggest that biometrics can lead to enhanced security in the exchange, thus removing online trust barriers. Yet, problems in the evolution of new markets constrain acceptance of biometrics as the solution to online trust.