Conjoint analysis for luxury brand outlet malls in Korea with consideration of customer lifetime value

Authors:
Gyeongmu Kim;Angela Kim;So Young Sohn
Affiliations:
Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea;Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea;Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2009

Citing 0
Cited 4

Conjoint analysis for recruiting high quality students for college education

Expert Systems with Applications: An International Journal
Accounting for the long-term effects of a marketing contact

Expert Systems with Applications: An International Journal
Conjoint analysis for improving the e-book reader in the Korean market

Expert Systems with Applications: An International Journal
Mining shopping behavior in the Taiwan luxury products market

Expert Systems with Applications: An International Journal

Quantified Score

Hi-index	12.06

Visualization

Abstract

As Asian economies have grown rapidly, Asia has become a new leading market of the luxury goods industry. This paper used conjoint analysis (CA) for the optimal design of a luxury brand outlet mall to maximize the customer lifetime value (CLV). This approach complements a simple CA by considering CLV. The proposed approach is then applied to designing a suburban luxury brand outlet mall in Korea, a new concept to Korea. The results indicate that the optimal design for the outlet mall is the medieval European-style mall, with the linkage to Natural Tourism, which consists of the restaurants with delicious food and the stores with similar ratio between masstige and luxury brands.