Why should i trust in a virtual community member?
CRIWG'09 Proceedings of the 15th international conference on Groupware: design, implementation, and use
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The business potential of virtual communities is gradually being accepted by the enterprises, which are moving from single-purpose collaboration or online learning tools to complete virtual community platforms. The challenge facing the enterprises now is how to define their communities and how to deduce software platform specifications from the community specification. In the paper we present our approach to community building that starts with a community model based on two key parameters: Purpose and People, which can help us identify the Added Value for both the company and the community members and is concretized by defining Community Parameters. The results of the community model can then be applied in the community definition process, which results in software specifications for the community platform. The goal of this approach is to minimize the time spent on building the community platform, enable a concise user adoption strategy and faster user adoption.