Acquiring Explicit User Goals from Search Query Logs

  • Authors:
  • Markus Strohmaier;Peter Prettenhofer;Mark Kröll

  • Affiliations:
  • -;-;-

  • Venue:
  • WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 03
  • Year:
  • 2008

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Abstract

Knowledge about user goals is crucial for realizing the vision of intelligent agents acting upon user intent on the web. In a departure from existing approaches, this paper proposes a novel approach to the problem of user goal acquisition: The utilization of search query logs for this task. The paper makes the following contributions: (a) it presents an automatic method for the acquisition of user goals from search query logs with useful precision/recall scores (b) it provides insights into the nature and some characteristics of these goals and (c) it shows that the goals acquired from query logs exhibit traits of a long tail distribution.