Metaphors for social relationships in 3d virtual worlds
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
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This research expands on the work of Goffman (1959) in seeking to examine how players of Massively Multiplayer Online games (MMOs) use virtual environments as a mechanism to explore their own offline identity, through the use of multiple characters and gender swapping. Using Thematic Analysis of four interviews, five themes have been identified which will inform a larger Grounded Theory study. It is argued that these themes provide the foundation for the construction of solid theoretical constructs which will inform future discussion on all interaction in virtual environments -- not only in computer games, but all other social technologies.