Optimal pricing and production policies of a make-to-stock system with fluctuating demand

Authors:
Jean-philippe Gayon;Iş/ı/lay Talay-değ/irmenci;Fikri Karaesmen;E. lerzan Ö/rmeci
Affiliations:
Laboratoire g-scop, grenoble inp 38031 grenoble cedex 1, france e-mail: jean-philippe.gayon@g-scop.fr;The fuqua school of business, duke university, durham, nc, 27708 e-mail: isilay.talay@duke.edu;Department of industrial engineering, koç/ university, 34450, sarı/yer, İ/stanbul, turkey e-mail: fkaraesmen@ku.edu.tr/ lormeci@ku.edu.tr;Department of industrial engineering, koç/ university, 34450, sarı/yer, İ/stanbul, turkey e-mail: fkaraesmen@ku.edu.tr/ lormeci@ku.edu.tr
Venue:
Probability in the Engineering and Informational Sciences
Year:
2009

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Abstract

We study the effects of different pricing strategies available to a production–inventory system with capacitated supply, which operates in a fluctuating demand environment. The demand depends on the environment and on the offered price. For such systems, three plausible pricing strategies are investigated: static pricing, for which only one price is used at all times, environment-dependent pricing, for which price changes with the environment, and dynamic pricing, for which price depends on both the current environment and the stock level. The objective is to find an optimal replenishment and pricing policy under each of these strategies. This article presents some structural properties of optimal replenishment policies and a numerical study that compares the performances of these three pricing strategies.