Automatic retargeting of web page content

Authors:
Ranjitha Kumar;Juho Kim;Scott R. Klemmer
Affiliations:
Stanford University HCI Group, Stanford, CA, USA;Stanford University HCI Group, Stanford, CA, USA;Stanford University HCI Group, Stanford, CA, USA
Venue:
CHI '09 Extended Abstracts on Human Factors in Computing Systems
Year:
2009

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Abstract

We present a novel technique for automatically retargeting content from one web page onto the layout of another. Web pages are decomposed into their perceptual hierarchical representations. We then use a structured-prediction algorithm to learn reasonable mappings between the perceptual trees. Using the mappings, we are able to merge the content of one page with the layout of another.