Query clustering using click-through graph

  • Authors:
  • Jeonghee Yi;Farzin Maghoul

  • Affiliations:
  • Yahoo! Inc., 2811 Mission College Blvd., CA, USA;2811 Mission College Blvd., Santa Clara, CA, USA

  • Venue:
  • Proceedings of the 18th international conference on World wide web
  • Year:
  • 2009

Quantified Score

Hi-index 0.00

Visualization

Abstract

In this paper we describe a problem of discovering query clusters from a click-through graph of web search logs. The graph consists of a set of web search queries, a set of pages selected for the queries, and a set of directed edges that connects a query node and a page node clicked by a user for the query. The proposed method extracts all maximal bipartite cliques (bicliques) from a click-through graph and compute an equivalence set of queries (i.e., a query cluster) from the maximal bicliques. A cluster of queries is formed from the queries in a biclique. We present a scalable algorithm that enumerates all maximal bicliques from the click-through graph. We have conducted experiments on Yahoo web search queries and the result is promising.