Detecting epidemic tendency by mining search logs

  • Authors:
  • Weize Kong;Yiqun Liu;Shaoping Ma;Liyun Ru

  • Affiliations:
  • Beihang University, Beijing, China;Tsinghua University, Beijing, China;Tsinghua University, Beijing, China;Tsinghua University, Beijing, China

  • Venue:
  • Proceedings of the 19th international conference on World wide web
  • Year:
  • 2010

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Abstract

We consider the problem of detecting epidemic tendency by mining search logs. We propose an algorithm based on click-through information to select epidemic related queries/terms. We adopt linear regression to model epidemic occurrences and frequencies of epidemic related terms (ERTs) in search logs. The results show our algorithm is effective in finding ERTs which obtain a high correlation value with epidemic occurrences. We also find the proposed method performs better when combining different ERTs than using single ERT.