Validating the unified theory of acceptance and use of technology (UTAUT) tool cross-culturally

Authors:
Lidia Oshlyansky;Paul Cairns;Harold Thimbleby
Affiliations:
University of Wales Swansea, Swansea;University of York, York;University of Wales Swansea, Swansea
Venue:
BCS-HCI '07 Proceedings of the 21st British HCI Group Annual Conference on People and Computers: HCI...but not as we know it - Volume 2
Year:
2007

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Abstract

HCI methods and tools are often used cross-culturally before being tested for appropriateness and validity. As new tools emerge, they must be cross-culturally validated to ensure that they work with all audiences, not just those in the country in which they were developed. This paper presents the validation of a technology acceptance model over nine culturally-diverse countries. The model validated is the Unified Theory of Acceptance and Use of Technology (UTAUT). The paper also explores ongoing analysis of the culture differences that emerge on UTAUT measures, and suggests avenues for future work.