Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Strategic Management of E-Business
Strategic Management of E-Business
Virtual Community: Homesteading on the Electronic Frontier
Virtual Community: Homesteading on the Electronic Frontier
Electronic Commerce
Social and commercial sustainability of regional web-based communities
International Journal of Web Based Communities
Web-based youth communities in the light of cyberspace psychology
International Journal of Web Based Communities
Virtual communities and society: Toward an integrative three phase model
International Journal of Information Management: The Journal for Information Professionals
IT takes a village: Virtual communities in support of education
International Journal of Information Management: The Journal for Information Professionals
Hi-index | 0.00 |
This study investigates the potential of Virtual Communities (VCs) as a business model in the arts sector. It reports on the views of artists and the people who are interested in art with respect to the required functionality and business potential of VCs in arts. The artists who participated in the study are members of a VC which promotes contemporary arts. The web portal, which this article discusses, supports the newly created society of 'Independent Artists Network' which brings artists, the general public, customers, galleries and collectors together. It envisions the establishment of a global forum for the contemporary arts by offering new boundless possibilities for artistic expression, communication, autonomy and promotion of artists. This study suggests that art-related VC services could focus on exchanging information, organising social events and supporting business transactions. The study also indicates the popularity and business success of art-dedicated VCs in Greece. The results may be useful for the practitioners and researchers designing VCs for the arts.