Toward an ethics of persuasive technology
Communications of the ACM
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
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In this article we explore the persuasive qualities of maps that connect people's behavior and emotions to location. We introduce Actor-Network Theory (ANT) [Latour 2005] to grasp the many actors involved in persuasive design processes. We argue that these many types of actors should be integrated into the design process, and we suggest the idea of 'persuasive platforms' to do this. These new insights are employed in connection with an empirical study at Aalborg Zoo, Denmark.