User-interface design, culture, and the future

  • Authors:
  • Aaron Marcus

  • Affiliations:
  • Aaron Marcus and Associates, Inc., Emeryville, California

  • Venue:
  • Proceedings of the Working Conference on Advanced Visual Interfaces
  • Year:
  • 2002

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Abstract

This paper introduces the cultural anthropologist Hofstede's culture dimensions and considers how they might affect user-interface designs. Examples from the Web illustrate the cultural dimensions User-interface designers have identified basic components of user interfaces. An initial mapping of culture dimensions to user-interface components seeks to help user-interface designers cope with global product and service development. Ultimately, tools might emerge to facilitate tuning designs per culture.