Methodological framework for design and evaluation of interactive systems from a multicultural and emotional perspective

Authors:
Zayra Jaramillo-Bernal;Cesar A. Collazos;Karla Arosemena;Jaime Muñoz Arteaga
Affiliations:
Universidad Tecnológica de Panamá, Panama City, Panama;Universidad del Cauca, Popayan, Colombia;Universidad Tecnológica de Panamá, Panama City, Panama;Universidad Autónoma de Aguascalientes, Aguascalientes, Mexico
Venue:
Proceedings of the 2013 Chilean Conference on Human - Computer Interaction
Year:
2013

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Abstract

The main purpose of the paper is incorporate attributes that define multiculturalism in the context of user interface design and validate them by usability measures and emotional techniques. So, a methodological framework is designed to analyze the users' cultural behavior. This is based on cultural dimension model of Hofstede. Also, the user experience design of Marcus is used in the methodological framework to know the influence of the cultural elements of an interface. The methodological framework uses case studies of cultures from Panama, Colombia, and Spain. As a result, five interaction design patterns with multicultural attributes are defined. In the evaluation three prototypes are created and five users of each country evaluated them. Also, the evaluation uses the questionnaire as a usability method and the results have shown great acceptance by users. Additionally, PrEmo test is used in order to know users emotions, and the results have shown that users have positive emotion while interacting with prototype interface.