Cross-Cultural user-experience design

Authors:
Aaron Marcus
Affiliations:
Aaron Marcus and Associates, Inc. (AM+), Berkeley, California
Venue:
Diagrams'06 Proceedings of the 4th international conference on Diagrammatic Representation and Inference
Year:
2006

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Abstract

Designers of information visualization and user interfaces must take account of culture in the design of metaphors, mental models, navigation, interaction, and appearance. Culture models define dimensions of difference and similarity among groups of people regarding signs, rituals, heroes/heroines, and values. Examples on the Web reveal these dimensions. Developers will increasingly need to take into account culture and other factors in development to better ensure usability, usefulness, and appeal.