The effects of data mining in ERP-CRM model: a case study of MADAR

Authors:
Abdullah S. Al-Mudimigh;Farrukh Saleem;Zahid Ullah
Affiliations:
Department of Information System, College of Computer and Information Sciences, King Saud University, Riyadh, Kingdom of Saudi Arabia;Department of Information System, College of Computer and Information Sciences, King Saud University, Riyadh, Kingdom of Saudi Arabia;Department of Information System, College of Computer and Information Sciences, King Saud University, Riyadh, Kingdom of Saudi Arabia
Venue:
WSEAS Transactions on Computers
Year:
2009

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Abstract

As Enterprise Resource Planning (ERP) implementation has become more popular and suitable for every business organization, it has become a essential factor for the success of a business. This paper shows the best integration of ERP with Customer Relationship Management (CRM). Data Mining is overwhelming the integration in this model by giving support for applying best algorithm to make the successful result. This model has three major parts, outer view-CRM, inner view-ERP and knowledge discovery view. The CRM collect the customer's queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization. For the practical implementation of presented model, we use MADAR data and implemented Apriori Algorithm on it. Then the new rules and patterns suggested for the organization which helps the organization for solving the problem of customers in future correspondence.