A translation approach to portable ontology specifications
Knowledge Acquisition - Special issue: Current issues in knowledge modeling
Knowledge representation: logical, philosophical and computational foundations
Knowledge representation: logical, philosophical and computational foundations
Ontologies for Knowledge Management: An Information Systems Perspective
Knowledge and Information Systems
Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)
Ontology learning: state of the art and open issues
Information Technology and Management
Framework for formal implementation of the business understanding phase of data mining projects
Expert Systems with Applications: An International Journal
An application intersection marketing ontology
Theoretical Computer Science
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Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing process. We propose a generic framework supported by ontologies and knowledge extraction from databases techniques. Therefore this paper has two purposes: to integrate ontological approach in Database Marketing and to create domain ontology with a knowledge base that will enhance the entire process at both levels: marketing and knowledge extraction techniques. Our work is based in the Action Research methodology. At the end of this research we use ontologies to pre-generalize the Database Marketing knowledge through a knowledge base.