Designing a Data Warehouse: Supporting Customer Relationship Management
Designing a Data Warehouse: Supporting Customer Relationship Management
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Dynamic aspects for virtual organizations based on intelligent agent technology
MAMECTIS'10 Proceedings of the 12th WSEAS international conference on Mathematical methods, computational techniques and intelligent systems
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In this paper, we emphasize the main capabilities of a CRM software, which integrates three aspects that provide value chain sustainability: operational (marketing and sales automation), collaborative (the relationships between companies' representatives and customers) and analytical (the opportunity to apply OLAP technique on CRM system variables). The multidimensional analysis applied to the information gathered on CRM database provides a real support in view to make an efficient decision by the managers that are responsible for the business development, centered on profitable customers. The OLAP technique emphasizes the interdependences between the different variables of CRM system in order to value the information about customers, which represents the "digital gold" in the e-business approach.