A new method for ranking changes in customer's behavioral patterns in department stores

  • Authors:
  • Mojtaba Koopaei;Behrouz Minaei-Bidgoli

  • Affiliations:
  • Iran university of science and technology, Tehran-Iran;Iran university of science and technology, Tehran-Iran

  • Venue:
  • Proceedings of the 11th International Conference on Electronic Commerce
  • Year:
  • 2009

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Abstract

Customers are the most important resources for department stores' revenue. Customers' needs and behavior are changed by several factors such as department stores competition and advertisements. The more inattention to the customers' behavioral changes, the more customers' defection and profit decrease, so managers should find effective solutions for detecting these changes and the amount of their importance. They need some ranking methods for correcting and on time decision making for increasing customers' long term profit and loyalty. This work is the first time that decision making criteria are selected base on long term goals of customer relationship management and fuzziness of decision making criteria is considered and changes in customers' behavioral patterns are ranked by fuzzy multi criteria decision making method. The dataset of Mondrian food mart department store have been used. This dataset includes customers' data of two years sales of Mondrian food mart department store.