DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees

Authors:
Peter Paauwe;Peter van der Putten;Michiel van Wezel
Affiliations:
Erasmus University, Rotterdam, Netherlands;Leiden University, Leiden, Netherlands;Erasmus University, Rotterdam, Netherlands
Venue:
Proceedings of the ninth international conference on Electronic commerce
Year:
2007

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Abstract