Developing a Scenario Database for Product Innovation

Authors:
Shang Hwa Hsu;Jen Wei Chang
Affiliations:
Department of Industrial Engineering and Management, National Chiao Tung University, Hsinchu City, Taiwan ROC 300;Department of Industrial Engineering and Management, National Chiao Tung University, Hsinchu City, Taiwan ROC 300
Venue:
HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
Year:
2009

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Abstract

Introducing new product is vital for a company's survival. Scenarios have been demonstrated as a valid tool to generate product ideas from user's perspective. The purpose of this study is to develop a scenario data base for product emergence and a novel method for product idea generation. The proposed scenario database is based on a product innovation database approach that emphasizes on discovering user needs and requirements from scenarios and incorporating them into product development. It draws on the primacy of the idea itself as a driving force toward new product success.