An Investigation of User's Mental Models on Website

Authors:
Hui-Jiun Hu;Jen Yen
Affiliations:
Graduate School of Design, National Yunlin University of Science and Technology, Yunlin, Taiwan and Department of Information Management, Transworld Institute of Technology, Yunlin, Taiwan;Graduate School of Design, National Yunlin University of Science and Technology, Yunlin, Taiwan
Venue:
HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
Year:
2009

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Abstract

Since mid 1990s Internet has been developing rapidly to become the most booming and emerging media in recent history and played an important role in human livelihood. People's demands on website interface interaction have thus been increasing. How to make a website interface easy to learn and easy to use? It has thus become an important issue pertaining to Human Computer Interaction (HCI). In this paper, we use the Interactive Qualitative Analysis (IQA) approach to conduct a qualitative data-gathering, analysis and examination made by 9 expert participants. The result show the affinity of 11 website user is thus produce. And, we can make some suggestions such as website user is speed & efficiency-oriented and negative images of web advertiser. In addition, the affinity of User Requirement is an important affinity to keep in website user.