Understanding Online Game Addiction: Connection between Presence and Flow

Authors:
Sungbok Park;Ha Sung Hwang
Affiliations:
visiting professor, Graduate School of Journalism and Mass Communication, Hanyang University, Seoul, South Korea;assistant professor, dept. of communication studies, Dongguk University, Seoul, South Korea
Venue:
Proceedings of the 13th International Conference on Human-Computer Interaction. Part IV: Interacting in Various Application Domains
Year:
2009

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Abstract

Addictive behavior in online gaming has been an important research topic since it has been one of the most popular activities in entertaining for younger people in Korea. However, despite the growing popularity of online games, empirical studies about the effects of immersion to the online game behavior are relatively rare. By applying two psychological concepts ---presence and flow-the present study investigates how different types of immersion affect on online game addiction. Results show that both presence and flow play significant roles in online game addiction, however, flow mediates the relationship between presence and online game addiction. Based on these findings, implications and suggestions for future studies are discussed.