An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection

Authors:
Wook-Hee Min;Yun-Gyung Cheong
Affiliations:
Graphics&OS Group, Samsung Advanced Institute of Technology, Giheung-Gu, Gyeonggi-Do, South Korea;Graphics&OS Group, Samsung Advanced Institute of Technology, Giheung-Gu, Gyeonggi-Do, South Korea
Venue:
Proceedings of the Symposium on Human Interface 2009 on Human Interface and the Management of Information. Information and Interaction. Part II: Held as part of HCI International 2009
Year:
2009

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Abstract

Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer's privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.