Collective Content as a Facilitator of Community Interaction: A User Study of Four Close-Knit Communities

Authors:
Thomas Olsson;Hannu Toivola;Minna Wäljas;Kaisa Väänänen-Vainio-Mattila;Jaakko Lehikoinen
Affiliations:
Human-Centered Design, Tampere University of Technology, Tampere, Finland 33101;Human-Centered Design, Tampere University of Technology, Tampere, Finland 33101;Human-Centered Design, Tampere University of Technology, Tampere, Finland 33101;Human-Centered Design, Tampere University of Technology, Tampere, Finland 33101;Nokia Research Center, Tampere, Finland 33720
Venue:
OCSC '09 Proceedings of the 3d International Conference on Online Communities and Social Computing: Held as Part of HCI International 2009
Year:
2009

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Abstract

Social online services offer communities means for creating and using media content together. The content is jointly used for maintaining relationships and constructing common memories and experiences. Thus, it is very collective by nature. However, few studies have focused on the ways in which communities interact with such collective content . We conducted a field study on how four communities create, share, and use content together in order to understand the role of content as part of the social interaction. As the main result, we present the snowball effect of interaction. It is based on the reciprocity of participating and giving feedback. We also found that the creation of light content plays a role in maintaining the active interaction with content.