Cultural Representation for Multi-culture Interaction Design

Authors:
Javed Anjum Sheikh;Bob Fields;Elke Duncker
Affiliations:
Interaction Design Centre, School of Engineering & Information Sciences, Middlesex University, London, UK;Interaction Design Centre, School of Engineering & Information Sciences, Middlesex University, London, UK;Interaction Design Centre, School of Engineering & Information Sciences, Middlesex University, London, UK
Venue:
IDGD '09 Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009
Year:
2009

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Abstract

This research works towards the integration of cultural factors in global information systems like the Web or digital libraries to enhance global access to information and services. In this context, we study cultural differences in categorization and classification by means of card sorting experiments in combination with observations and interviews. An initial analysis of data collected in Pakistan and UK reveals a number of differences between Pakistani and British participants as to how they classify every-day objects. The differences found suggest a number of design solutions for cultural inclusion.