A Cross-Cultural Study on the Perception of Sociability within Human-Computer Interaction

Authors:
Fang-Wu Tung;Keiichi Sato;Yi-Shin Deng;Tsai-Yi Lin
Affiliations:
Dept of Industrial Design, National United University, Taiwan 36003;Institute of Design, Illinois Institute of Technology, Illinois, USA 60654;Institute of Applied Arts, National Chiao Tung University, Hsinchu, Taiwan 30080;Department of Fashion Imaging, MingDao University, Taiwan 52345
Venue:
IDGD '09 Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009
Year:
2009

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Abstract

This study tries to use speech and dynamic emoticons as social cues to create a more sociable human-computer interaction. A cross-cultural study was conducted to investigate the influence of cultural backgrounds (Taiwan and America) on children's perceptions of sociability within human-computer interaction and explore how the management of social cues affects their engagement in e-learning environments. A 2x2 (Taiwan/America, speech/dynamic emoticon) quasi experiment was conducted to investigate the effects of the independent variables on children's perception of social presence and intrinsic motivation. Cultural differences in the perception of social presence are observed. American children reported higher perceived social presence than Taiwanese children did. No differences of effects of speech and dynamic emoticons on children's feelings of social presence and motivation are found. It suggests that children's social responses and learning motivations are triggered equally strongly by the two social cues. These findings suggest that designers of educational technology could use speech or dynamic emoticons to build more sociable interfaces that could boost children's motivation in learning.