Are ECAs More Persuasive than Textual Messages?

Authors:
Irene Mazzotta;Nicole Novielli;Berardina Carolis
Affiliations:
Department of Informatics, University of Bari, Bari, Italy 70125;Department of Informatics, University of Bari, Bari, Italy 70125;Department of Informatics, University of Bari, Bari, Italy 70125
Venue:
IVA '09 Proceedings of the 9th International Conference on Intelligent Virtual Agents
Year:
2009

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Abstract

Embodied Conversational Agents (ECAs) are commonly accepted as a new metaphor of Human Computer Interaction in several application domains. They are also used with the roles of influence and behavior change. We present an empirical evaluation study to compare the motivational impact of a persuasive message when conveyed by Valentina (a female young character [1]) and when presented through a text. The believability of our agent has been successfully evaluated in our previous research.