Proceedings of the 2nd ACM workshop on Social web search and mining
ACIIDS'10 Proceedings of the Second international conference on Intelligent information and database systems: Part II
Information resonance on Twitter: watching Iran
Proceedings of the First Workshop on Social Media Analytics
IDA'10 Proceedings of the 9th international conference on Advances in Intelligent Data Analysis
"I see you're talking #HPV": communication patterns in the #HPV stream on twitter
Proceedings of the 30th ACM international conference on Design of communication
News vertical search: when and what to display to users
Proceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval
| Hi-index | 0.02 |
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information thats not directly about your company, you canand shoulduse it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefitjust do it in a smart way. The key is to frame the link in a way thats interesting to your Twitter followers. So instead of saying, New Blog Post: Mundane Headline, http://yourblog.com, try something like the examples here, each of which links back to the Bigelow Tea blog. 2. If youre looking to get the most out of Twitter, dont fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother? Four Important Things to Search For If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started: 1. Your name. It may be known as a vanity search, but keeping an eye on what people say about you is a smart idea. (Dont forget that putting quotes around your name can help refine the results. Search for Jane Doe instead of Jane Doe.) 2. Your Twitter account name. Dont miss messages to or about you. 3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If youre a local business, use the advanced search Location option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band dont overwhelm your results. (Here, a targeted search yields some relevant results.) 4. Your competitors. Get market intel and ideas.