Leveraging Social Networks To Motivate Individuals to Reduce their Ecological Footprints
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Proceedings of the first workshop on Online social networks
Beyond Microblogging: Conversation and Collaboration via Twitter
HICSS '09 Proceedings of the 42nd Hawaii International Conference on System Sciences
Why We Twitter: An Analysis of a Microblogging Community
Advances in Web Mining and Web Usage Analysis
The Twitter Book
Proceedings of the 2nd ACM workshop on Social web search and mining
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The role of Twitter - a form of microblogging - as both influencer and reflector of real-world events is fast emerging in today's world of Web 2.0 and social media. In this investigation, we survey how the use of Twitter in Australia is linked to the real-world success of the Earth Hour 2009 campaign. The results of this research will give us an idea of the emergence of microblogging as a new medium of influencing human behavior and providing a source of collective intelligence in planning and decision making, specifically in the Australian context. We found that, from our observations, there is a correlation between the inter-state total energy reduction during this campaign with the amount of interstate online Twitter discussion. We also identified a link between the Twitter discussion frequency and the total real-life population of the locale in which the chatter takes place, which could be used as a yardstick to analyze the reach of online technologies in the real world.