Towards a global online reputation

  • Authors:
  • Hui Li;Morad Benyoucef;Gregor v. Bochmann

  • Affiliations:
  • University of Ottawa, Ottawa, ON, Canada;University of Ottawa, Ottawa, ON, Canada;University of Ottawa, Ottawa, ON, Canada

  • Venue:
  • Proceedings of the International Conference on Management of Emergent Digital EcoSystems
  • Year:
  • 2009

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Abstract

Today's online reputation systems lack one important feature: globality. Users build a reputation within one community, and sometimes several reputations within several communities, but each reputation is only valid within the corresponding community. Moreover, such reputation is usually aggregated by the online platform's provider, giving the inquiring agent no say in the process. This paper proposes one way of dealing with this problem. We introduce an online reputation centralizer that collects raw reputation data about users from several online communities and allows for it to be aggregated according to the inquiring agent's requirements, using a stochastic trust model, and taking into account factors that qualify a user's reputation.