Blogging, communication, and privacy management: Development of the Blogging Privacy Management Measure

Authors:
Jeffrey T. Child;Judy C. Pearson;Sandra Petronio
Affiliations:
Kent State University, School of Communication Studies, PO Box 5190, Kent, OH 44242;North Dakota State University, Dean's Office, College of Arts, Humanities, and Social Sciences, PO Box 5075, Fargo, ND 58105-5075;Indiana University-Purdue University, Indianapolis, Department of Communication Studies, IU School of Medicine, and the Charles Warren Fairbanks Center for Medical Ethics, Clarian Health Partners, ...
Venue:
Journal of the American Society for Information Science and Technology
Year:
2009

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Abstract

This study applied Communication Privacy Management (CPM) theory to the context of blogging and developed a validated, theory-based measure of blogging privacy management. Across three studies, 823 college student bloggers completed an online survey. In study one (n = 176), exploratory and confirmatory factor analysis techniques tested four potential models. Study two (n = 291) cross-validated the final factor structure obtained in the fourth model with a separate sample. Study three (n = 356) tested the discriminant and predictive validity of the measure by comparing it to the self-consciousness scale. The Blogging Privacy Management Measure (BPMM) is a multidimensional, valid, and reliable construct. Future research could explore the influence of family values about privacy on blogging privacy rule management. © 2009 Wiley Periodicals, Inc.