Extent of private information disclosure on online social networks: An exploration of Facebook mobile phone users

Authors:
Victoria Kisekka;Sharmistha Bagchi-Sen;H. Raghav Rao
Affiliations:
School of Management, State University of New York at Buffalo, 304 Alfiero Center, Buffalo, NY 14260, United States;Department of Geography and the Canada United States Trade Center, State University of New York at Buffalo, 105 Wilkeson Quad, Buffalo, NY 14261, United States;School of Management, State University of New York at Buffalo, 325C Jacobs, Buffalo, NY 14260, United States
Venue:
Computers in Human Behavior
Year:
2013

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Abstract

The present study adopts the Communication Privacy Management theory and investigates the factors that influence the extent of private information disclosure of Facebook mobile phone users. Using a sample size of 488 adult mobile phone users, the study further investigates the differential impact of age on the extent of private information disclosure. Results from the logistic regressions run reveal that use of smartphones to access social networking sites, use of multiple social networks, and being female decrease the likelihood of private information disclosure. In addition, usability problems increase the likelihood of information disclosure by older adults. The analyses show no association between perceived benefit and private information disclosure.