Computers in Entertainment (CIE) - SPECIAL ISSUE: Media Arts and Games (Part II)
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User generated content plays an important role in Web 2.0-based digital economy. The author focuses an emerging aspect of user participation-based digital economy. Cultural aspects of digital economy are largely unexplored in literature. They identified a new Internet-based social behavior so-called star-economy in a Japanese kid-based network service with the user content sharing. The author analyzed the star-economy in the emerging social game context. The author revisits the network effect (network externality) in the digital eco system in order to identify the landing pad for the star-economy. The author presents the lessons from the new dimension of network effect and exploits the staged based consideration of digital social systems.