Virtual communities and social capital
Social Science Computer Review - Special issue on ISTAS '97: computers and society at a time of sweeping change
Online Communities: Designing Usability and Supporting Socialbilty
Online Communities: Designing Usability and Supporting Socialbilty
The Virtual Community: Homesteading on the Electronic Frontier
The Virtual Community: Homesteading on the Electronic Frontier
International Journal of Human-Computer Studies
The rationale of online learning communities
International Journal of Web Based Communities
A framework to define web-based communities
International Journal of Web Based Communities
International Journal of Web Based Communities
The positive outcomes of a sense of virtual community
International Journal of Web Based Communities
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Virtual brand communities are increasing their importance day by day due to the fact that many consumers are using several online tools to share ideas and contact fellow consumers. For this reason, this work explores some antecedents and outcomes of consumer participation in virtual brand communities. The data, obtained through a web survey using Spanish-speaking members of several virtual communities, show that propensity to trust, familiarity with the community, satisfaction in previous interactions with other community members and communication in the community are the main precursors of consumers intentions to participate in a virtual community. Additionally, consumer participation in the activities carried out in a virtual brand community may enhance consumer loyalty to the brand around which the community is centred.