Scheduling data broadcast in asymmetric communication environments
Wireless Networks
Mobile Push: Delivering Content to Mobile Users
ICDCSW '02 Proceedings of the 22nd International Conference on Distributed Computing Systems
Mobile Advertisement System Utilizing User's Contextual Information
MDM '06 Proceedings of the 7th International Conference on Mobile Data Management
An advanced architecture for push services
WISEW'03 Proceedings of the Fourth international conference on Web information systems engineering workshops
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In this paper, we present mobile advertisement system(MAS) using data push scheduling scheme based on user's content preference model. To schedule advertising operation effectively, we analyzed user's preference of content over time. The result of analysis shows consistent characteristics. And result is applied to build preference model for ad content selection at a given time. Using user preference model, service enabler supports push message scheduling for ad content in systematic manner. Also, to show how to cope with the spamming issue of push based advertisement, push message filtering is introduced to minimize the risk of implicit spamming. As experimental result, we show simulation result of data push scheduling scheme for 7 ad contents, which is resulted from user's preference, and prototype of mobile widget application facilitating proposed advertising service scenario. Widget application supports advertisement choice function with respect to the pre-set configuration and services advertising information matched to user's intention.