Mastering Data Mining: The Art and Science of Customer Relationship Management
Mastering Data Mining: The Art and Science of Customer Relationship Management
Summarizability in OLAP and Statistical Data Bases
SSDBM '97 Proceedings of the Ninth International Conference on Scientific and Statistical Database Management
Web Analytics: An Hour a Day
Fuzzy Spatial Data Warehouse: A Multidimensional Model
ENC '07 Proceedings of the Eighth Mexican International Conference on Current Trends in Computer Science
Web site measurement hacks
Web Usage Mining Via Fuzzy Logic Techniques
IFSA '07 Proceedings of the 12th international Fuzzy Systems Association world congress on Foundations of Fuzzy Logic and Soft Computing
Proposal of a Tool of Support to the Evaluation of User in Educative Web Sites
WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
DW 2.0: The Architecture for the Next Generation of Data Warehousing
DW 2.0: The Architecture for the Next Generation of Data Warehousing
Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics
Processing of crisp and fuzzy measures in the fuzzy data warehouse for global natural resources
IEA/AIE'10 Proceedings of the 23rd international conference on Industrial engineering and other applications of applied intelligent systems - Volume Part III
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The analysis of web data and metrics became an important task of e-business to control and optimize the website, its usage and online marketing. Firstly, this paper shows the use of web analytics, different web metrics of Google Analytics and other Key Performance Indicators (KPIs) of e-business. Secondly, this paper proposes a fuzzy data warehouse approach to improve web analytics. The fuzzy logic approach allows a more precise classification and segmentation of web metrics and the use of linguistic variables and terms. In addition, the fuzzy data warehouse model discusses the creation of fuzzy multidimensional classification spaces using dicing operations and shows the potential of fuzzy slices, dices and aggregations compared to sharp ones. The added value of web analytics, web usage mining and the fuzzy logic approach for the information and knowledge society are also discussed.